The initiative will materialise through a range of activities over the coming months, starting with an online campaign and a creative challenge. “The energy that inspires us 10 days, 10 coffees” campaign consists of a promotional activity that will be available online until 29 June, in which, according to the Delta Cafés brand, “10 iconic brand blends will be featured with a unique and exclusive offer”.
Alongside this promotion, the brand is also launching the initiative “The energy that inspires us: 100 days of creativity”. Developed in partnership with the Portuguese Creatives Club (CCP – Clube de Criativos de Portugal), it involves challenges covering such areas as photography, illustration, video and design, with financial rewards on offer for the work of young creatives and freelancers. “We intend to provide independent professionals from various creative areas the opportunity to share their creativity with us, rewarding the best work,” said Rui Miguel Nabeiro, CEO of the Nabeiro Group – Delta Cafés.
He explained that the aim of this movement is to “send a strong message of confidence: we are living in uncertain times, but you can be sure we will continue to be present in everyone’s daily life, making our contribution to the economic recovery, to protecting jobs and to the ‘new normal’ with an attitude of hope and perseverance.”
Publication: Meios & Publicidade Online
Author: Pedro Durães